We're proud of the diverse range of messaging research, projects, campaigns, and articles we've had the opportunity to work on
Messaging Research & Tools
Message and framing guide prepared for Auckland City Council on how to engage communities in planning for climate disruption. Based on 2 years of research
Messaging guide prepared for Child Poverty Action Group on how to shift perspective about solutions to poverty to better reflect the evidence.
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A conversation guide for taking about vaccination. Prepared during the Covid-19 Pandemic, based on messaging research also conducted that year.
These are some of organisations and campaigns we have provided advice to
Campaign by Action station to retain Māori Ward 2025
Community Immunity Vaccination Campaign During Covid-19 in collaboration with Amanda Kvalsvig & Daylight Creative. 2021
Ongoing support for Passive House New Zealand in advocating for better performing homes.
Support to present findings from the New Zealand Health and Air Pollution study (HAPINZ 3.0) 2022
Messaging advice for Super Saturday and Vaxathon event during Covid-19 Pandemic. 2022
Selected writings and media
Book: A Matter of Fact. Talking Truth in a Post Truth World. Explores the science of communicating and presents innovative ways to talk effectively (and empathetically) about contentious information.
Briefing paper: Summary of the theory and research behind narrative and framing work.
Op-Ed: In British Medical Journal (2024) on the role of framing in climate change communications by health professionals.
Podcast: Interview with German podcast “On the Green Fence” on the role of framing in building support for transport mode shift in cities.
Recent talks & workshops
Waste Minz Conference 2025
False Information training for Auckland Libraries